Holly Sweeney Lands Modelling Deal With Assets

Despite loosing a handful of models in the last month, Assets have landed themself a top stunner, Rory McIlroy's ex Holly Sweeney.

The Belfast beauty is set to split her time between college in the North and modelling in Dublin over hte next couple of months.

The blonde leggy beauty has penned a deal with Assets and says that although she has never thought about strutting the cat walk she's excited to try something new:

"It's something that I never thought about before I was asked. But I was asked to do it and it's an ideal time to try new things. Starting something new would make anyone nervous but I'm sure I'll enjoy it and soon get into the swing of things."

Holly looked stunning last weekend.

Only last week Holly was photographed looking fabulous at a Miss Ireland heat in a low-cut body-con dress, so it's no surprise that the Dublin agency saw a model in the making.

The professional dancer also revealed that she's obsessed with fashion, so she can't wait to hit the catwalk:

"Oh, I love my fashion. I love my high heels and I love my dresses. Anyone who knows me know that I love all that."

Carol Farrelly from Assets Models, added: "We think she is going to do really well".

Meanwhile McIlroy's agent has confirmed Holly was in the process of packing up her things following the couple’s shock break-up last month.

Holly's dancing career has helped her stay fit.

He added that no firm date for her departure from the house in Moneyreagh, Co Down, has been discussed.

The pair, who were childhood sweethearts, broke up after six years together just before the British Open.

The couple split after pictures surfaced of Rory having a romantic dinner date with Danish tennis ace Caroline Wozniacki. The pair have since been shamelessly flirting on Twitter and apparently spent five days together in the South of France.

Assets Launch New Modelling Competition For The Over 25's - Face Of Woo Woo

Finally some of the more mature ladies can start kicking ass in the modelling industry!

Forget about being young and stick-thin, if you have the face for beauty and you're over 25 then you it's time to start your modelling career.

Assets Models boss Derek Daniels has begun a new search for models over 25! The modelling guru already has models like Nadia Forde and Georgia Salpa on his pay roll and now he's looking for an older woman!

The new Model Search competition entitled 'Face of Woo Woo' for women aged 25 years or over has kicked off and Derek says a woman over 20 will make fit perfectly into the commercial side of the industry:

“It’s all down to the fact that older women feel more inclined to buy a product if they can identify with the model in the picture!”

The online model competition has begun on www.faceofwoowoo.com and it's open to all women from all 32 counties in Ireland! Woo Woo is a new pre-mixed yummy cocktail sponsoring the whole competition. Setting the tone of the contest, fun, flirty and tasty!

Corina Grant and Assets Model Sarah Morrisey

The winner of the fabulous competition will be the face, the winner will front a marketing campaign for sexy drinks brand! She will also feature on ,the highly in demand, Assets Model Agency books for a year and be photographed by top fashion photographer Lili Forberg, who is actually one of the judges of the competition!

Fresh from her role as judge for Miss Universe Ireland, Lili has shot the top Irish celebs including Jedward, Rozanna Purcell, Laura Whitmore and Emma Waldron. She also producers work for top Irish magazine Stellar, so getting noticed by her is a massive plus!

Other prizes include a relaxing holiday in Ashford Castle, a model and grooming course with Udazzle.ie, a €350 hamper from the Make Up Store and a specially fitted designer dress by Irish designer Jennifer Rothwell. All those who enter will be entered into a free draw for a second holiday in Ashford Castle.

Judge Lili has shot top models such as Roz Purcell

Chairmen of the judging panel Derek has said that too many models have been left behind in the industry because of her age, but this competition is set to change the way the Irish modelling industry works:

"Many high profile models in the past were phased out by their mid twenties and now, today, they can expect to have a longer lucrative and longer lasting career over the age of 25"

He added that super skinny models is a trend of the past, and the modelling guru is actually looking for more curvacious women:

"Size zero catwalk models are no longer seen as appropriate and today clothes, cosmetics and other products who want to appeal to every day people tend to opt for a more natural healthy look".

Judging this brand new competition is fashion photographer Lili Forberg, top Model Corina Grant, founder of online dress designer rental company Secretchic.ie Sarah Carberry, and leading fashion stylist Sarah Stephens of Theme One Productions.

The winner will join the Assets Models

Derek says all the judges will be searching for a beautiful "natural" face, with an overall sophisticated and chic look. He added that women in their mid-20's are always featuring in billboards, magazines and newspapers so there is definitely a demand right now!

ENTER NOW

Do you think you have the confidence and the body to be the new face of Woo Woo? All you need to do is fill in the online application form and upload a recent image of yourself (posers welcome of course!)

Finalists will be featured on the site and the you will be relying on the public to vote for you to win, these votes will then be taken into account along with the judges votes.

A final open model casting will take place before the finals on 21st July 2011 in Dublin. The competition is open only to those who are not already signed up to a model agency and who are interested in commercial work as opposed to a career on the catwalk.

So you're thinking commercial photoshoots, think clothes stories, jewellery brands etc, not high fashion shoots! Good luck to everyone, if you think you've got the luck I say go for it. Age is nothing but a number!